In complex systems, even the strongest ideas are still assumptions until tested. Large-scale initiatives launched too early carry unnecessary risk, while excessive analysis can stall momentum.
Demonstrators exists to help organisations learn, with intent.
This service focuses on testing hypotheses, and assumptions, through targeted, “just enough” demonstrators, designed to generate evidence, not theatre.
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Many organisations struggle in the space between insight and action:
| ideas feel promising but unproven
| uncertainty blocks investment decisions
| pilots are either too small to matter or too large to fail safely
Demonstrators provides a disciplined way to explore possibility without over-committing.
Our approach
Demonstrators applies Speculative Design and Behavioural Design to turn assumptions into testable hypotheses.
We:
| articulate what must be true for an idea to succeed
| design focused experiments that reflect real-world behaviour
| explore ethical, social, and system-level implications early
The emphasis is on learning — what works, what doesn’t, and why.
Demonstrators deliver:
| early-stage evidence grounded in real behaviour
| refined hypotheses and clearer decision criteria
| reduced risk ahead of larger investments
The outcome is better-informed decision-making, supported by insight rather than intuition alone.
Image references (in order of appearance):
'Demonstrate' by Wolfgang Weiser on Unsplash