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About MScopic
Introducing MScopic
About MScopic
Wicked problems are not broken systems waiting to be fixed.They are complex social and cultural challenges shaped by interconnected causes, conflicting perspectives, and constantly evolving conditions.
In domains such as health, life sciences, and wellbeing, there is rarely a single definition of the problem let alone a definitive solution. Every intervention changes the system itself, often in irreversible ways, and what appears to be a “good” outcome for one group may be harmful to another.
Traditional problem-solving approaches struggle in this context. Linear planning, optimisation, and best-practice replication assume stability, agreement, and clarity, conditions wicked problems explicitly lack.
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| Seeing Interdependence, Not Isolated Issues |
Wicked problems emerge from systems where social, economic, technological, and behavioural factors are deeply intertwined.
Through Systemic Design, we focus on understanding these interdependencies — recognising that causes and effects cannot be neatly separated, and that interventions must be designed with awareness of their broader consequences. Rather than seeking to “solve” the problem, this approach helps leaders identify leverage points and navigate trade-offs consciously and responsibly.
| Anticipating Change Without Pretending to Predict |
Because wicked problems evolve over time, decisions made today shape the constraints and possibilities of tomorrow.
Futures Thinking allows organisations to explore how current trends, uncertainties, and external forces may interact in different ways, not to predict outcomes, but to expand strategic awareness. By connecting internal priorities with the wider ecosystem, leaders can test assumptions and avoid locking into paths that limit future choice.
| Exploring Consequences Before They Become Real |
In wicked contexts, every action has consequences — many of them unintended and irreversible.
Speculative Design creates space to explore these consequences before they are embedded in policy, technology, or infrastructure. By making possible futures tangible, it enables leaders to engage with ethical, social, and systemic implications early, when there is still room to adapt direction.
This is not about provocation for its own sake, but about improving judgment in conditions of uncertainty.
| Designing for How People Actually Decide and Act |
Wicked problems are sustained not only by structures, but by human behaviour.
Behavioural Design helps translate intent into action by understanding how people respond to incentives, norms, and constraints within complex systems. Rather than assuming rational compliance, this lens supports interventions that align with how decisions are made in practice, ethically, realistically, and with care.
Because wicked problems cannot be solved once and for all, values matter as much as methods.
MScopic balances systems over solutions, learning over certainty, and responsibility over optimisation. We believe long-term value emerges when human, economic, and planetary considerations are integrated, and when leaders are prepared to hold tension rather than force false resolution.
Progress, therefore, is not defined by final answers, but by the quality of decisions, the resilience of systems, and the capacity to adapt over time. MScopic supports leaders working in this space — not by promising solutions, but by helping design systems capable of learning, responding, and enduring.
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'Digital designer' - Photo by Glenn Carstens-Peters on Unsplash