Leadership teams are often closest to their most complex challenges. That proximity brings deep knowledge, but it can also make blind spots harder to see. Assumptions go unchallenged. Problems are framed too narrowly. Opportunities appear smaller or larger than they really are.
Framing exists to create clarity where complexity obscures decision-making.
This service brings an external perspective, combined with domain expertise in health, life sciences, and wellbeing, to illuminate where meaningful opportunity truly sits, and where it does not.
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Many strategic initiatives struggle not because of poor execution, but because the problem and its interdependencies were never framed holistically.
Without a shared and well-evidenced understanding of:
| what problem is worth solving
| where leverage exists within the system
| which constraints are structural versus temporary
...organisations risk investing energy in the wrong places.
Our approach
Framing combines deep sector knowledge with fresh analytical lenses to examine challenges within their wider system.
We:
| surface implicit assumptions shaping current decisions
| explore how organisational, market, and societal forces interact
| identify leverage points where intervention can create outsized impact
The focus is not on generating solutions prematurely, but on defining the right opportunity spaces for exploration.
Framing provides leadership teams with:
| clear articulation of problem and opportunity spaces
| alignment around what matters most, and why
| confidence to prioritise decisions with the greatest potential impact
The outcome is shared clarity that guides strategy, investment, and action.
Image references (in order of appearance):
'Framing' by ulziibayar badamdorj on Unsplash